Search engine optimization (SEO)

Search engine optimization (SEO):

SEO is a process to optimize the Website to improve the Websites SERP (Search Engine Results Page) Rankings. It’s often referred to as “Organic”, “Natural”, or “Free” results.

SEO’s full form is Search Engine Optimization. In simple words, SEO means optimizing the Website to improve it’s visibility over Search Engines results.

Types of SEO

  1. A) On Page Optimization
  2. B) Off Page Optimization
  1. A) On Page Optimization:

Onpage optimization refers to all measures that can be taken directly within the website  in order to improve its position in the search ranking. Examples of this include measures to optimize the content or improve the meta tags.

  1. B) Off Page Optimization:

It is the most important part in search engine optimization because it gives back links to your website performance in search engine for target Keywords .off page Search Engine Optimization service  are the best way to get more website traffic.

How should I start SEO from basics?

  • Keywords Research:Research for the best keywords that your Website should cover based on your Website pages & niche Websites or competitor’s site. 
  • Meta Tags:Write an unique & interesting Title, Meta Description & URL for your Webpages 
  • Content:“Content is King”, you may have heard of it and it’s really true.
    • Content should contain information related to the Keywords you target. Content should be easier to read through.
  • Paragraph formatting is important. Content should be unique.

Does Offpage SEO (Link Building) still work?

Link Building: Link Building is an Off-Page SEO approach to build inbound links (or backlinks) from external websites to your Website.

It’s always important to build high-quality links, which is considered to tough these days.

Links from highly authoritative Websites like HuffingtonPost, Wall Street Journal & Daily Mail not only helps in SERP (Search Engines Results Pages) Ranking, but also getting traffic to your Website.

How to build high-quality links?

  • Write Compelling Contents that gets links naturally, likes, shares & comments through Social Signals.
  • Share the content through Press Release distribution, Guest Posting, Articles Directories, Social Sites.
  • Ask Website Owners with Broken Links to fix it & link back to your site for relevant pages.
  • Participate in Forums, Q&A’s sites, News sites commenting with relevant information from your Website & link back to your site.
  • Can use Boldor Italic texts to highlight the texts as important or an information or a definition.
  • Build contents that is powerful enough to earn natural links naturally.
  • Heading Tags:Provide suitable heading tags, initiate with H1 heading, sub-headings can be written under the hierarchy of H2 to H6 tags, for each of the paragraphs on your Webpage.
  • Images:Provide images wherever applicable, images speaks more than text, write alt text for all the images.
  • Internal Linking:Interlink other pages from your Webpage content with the right Anchor Tag.
  • Page Speed:Check for Page Speed issues using Google Page Speed Tool or GTMetrix or Pindom Tools & fix the page speed issues.
  • Broken Links: It may happen your Website contain broken links, find it and fix it.
  • Sitemaps: Create sitemap for users to find all your Websites in HTML form and another sitemap in XML form for search engines with all your Webpages URL, which can be further used to submit it to search engines.

You want people to visit your site, and they want to find your site if it’s something that meets their particular content needs. There are a few basic components to search engine optimization that everyone who owns a website should know at least to start.

Here is a video to understand What is SEO :-


SEO is important because:

  • By a general tendency, the majority of visitors are more likely to click the first five search links on the SERPs. To get more visitors to your web pages, you must be ranked in the top five search results.
  • Good SEO practices improve the usability and credibility of your web pages by providing an engaging and seamless user experience.
  • The links acquiring top five positions on the SERPs are more trusted by the visitors thereby attributing them more credible sources of information.
  • SEO complements effective social promotion of your web pages.
  • SEO complements the smooth operation of your websites directly as well as indirectly. Direct benefits include increased web traffic while indirect benefits are that SEO provides a checklist to abide by before publishing your content.
  • SEO helps you get ahead of your competitors because an optimized website is more likely to rank high on Google or any other search engine.


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