Writing a blog post, like all other writing, is a skill. To keep your reader interested, you should think about the structure of your copy and write appealing texts. You can help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more inclined to share, like, tweet and link to your post. And that will increase your rankings. So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills!
Elementary writing tips for good blog posts
Before anything, your blog post just has to be a good piece of writing! A lot of bloggers just begin to write when creating a new blog post. They just type whatcomes to mind. For some, this may be sufficient because they are natural writing talents. Others might need some help. I always follow the next set of ‘rules’ myself.
- Think before you write!
Think hard about the message of your text. What do you want to tell your readers or which central question do you want to ask? What’s the purpose of your text? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin writing.
- Write down the structure of your blogpost.
Every post should have:
- some sort of introduction (in which you introduce your topic);
- a body (in which the main message is written);
- a conclusion (which should summarize the most important ideas or deduce some new idea).
Write down what you want to write in all these three sections. You now have a kind of summary of your post. The real writing can begin.
- Use paragraphs.
Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject. Ask yourself what the main idea of each paragraph is. You should be able to grasp that main idea in only one sentence. If you need more sentences, you simply need more paragraphs.
- Use headings.
They’re important for readability, but for SEO as well. Headings help Google to grasp the main topics of a long post and therefore can help in your ranking. If you want people to find their way in your articles, you should use subheadings. Subheadings will lead people, help them scan your page, and clarify the structure of your articles. Make sure you use your keywords in some subheadings. Not in each and every one of them though, as it will make the text unreadable.
- Use signal words.
Signal words help people to scan through your text and help people to grasp the main idea. Let’s say, for instance, that there are three reasons for people to buy your product. You should use signal words like: ‘first of all’; ‘secondly’ and ‘finally’. Also, words like ‘nevertheless’, ‘surely’ and ‘indeed’ give a clear signal to your readers. Readers will instantly get that a conclusion will follow after words like ‘consequently’, ’so’ or ‘for this reason’. Signal words are therefore very important to structure your text.
- Let other people read your post.
Before publishing your post, let someone else read your post first. Ask him/her whether he understands the main idea of your post. Correct typos and sentences that aren’t formulated correctly.
- Optimize the length of your article.
Make sure your articles have a minimum of 300 words. Google likes long articles, if your article is too long though, it might scare away users. So try to stop at around 700 words. And, as a general rule of thumb: try to put your search terms in about 1 to 2 percent of your text. So in an article of 300 words, you should mention your search terms 3 to 6 times.
- Link to previous content.
If you already wrote some content about the topic of your current post, don’t forget to link to these posts. It will make your post stronger because you show some authority on the subject. Next to that, your link structure is important for your ranking in Google as well.
- Add content regularly.
Adding actual and functional information to your website will give Google the idea that your website is alive. If it’s not an active website, Google will crawl it less often. This might affect your rankings negatively.